One of the biggest African artists, Tiwa Savage has just concluded a new record deal with Universal Music Group. It’s reported to be a marquee deal, making Tiwa the first Nigerian female act to be signed to the label. The record deal was facilitated by Efe Ogbeni (Stealth Management/Regime), Executive Producer along with Vannessa Amadi-Ogbonna on all projects under the UMG deal.
The deal was signed with Joel Katz, Efe Ogbeni, Vanessa Amadi (Stealth Management), Sipho Dlamini Managing Director of Universal Music South Africa and Sub-Saharan Africa (English-speaking), EVP, Market Development at Universal Worldwide Adam Granite, and Chairman and CEO of Universal Music Group Worldwide Sir Lucian Grainge present at the UMG offices in California on April 24, 2019.
It was widely believed, some years ago, that female musicians could not make as much impact or achieve as much as their male counterparts in Nigeria and Africa as a whole. In a music industry that is chiefly patriarchal, it was nearly unbelievable that a female artist would make headway and become one of the A-list artists representing the Nigerian music industry on a global scale. Tiwa Savage is quite easily one of the most talented singers and songwriters in Nigeria. Signing to Universal Music further validates Tiwa‘s status in the African music space.
Years ago, Tiwa Savage chased her passion for music by moving from Lagos to London at the age of 11. She was part of her high school’s Orchestra band where she learned how to play the trombone. At the age of 16, she was already active in the field of music, lending her vocals as a backup for top artists like Mary J Blige, Andrea Bucelli, George Michel, and many others.
The talented performer later acquired a Business Administration degree from the University of Kent and proceeded to work at The Royal Bank of Scotland afterward. While studying at the music school, she participated in the UK edition of The X Factor, making it to the final 24 before losing out.
Tiwa Savage gained her writing reputation when she co-wrote a song titled Collard Greens and Cornbread performed by Fantasia Barrino’s which was on the critically acclaimed Back To Me album, which earned a Grammy nomination. During this period, she signed a publishing deal with Sony/ATV where wrote songs for eminent artists like Kat Deluna, Babyface, Jaicko.
As she garnered valuable experience as a backup vocalist, Tiwa decided to step her game up to a higher level by switching to the lead singer. She decided to use her songwriting prowess to her own benefit by being in the spotlight. Despite all odds, Tiwa Savage made a major decision to storm into the Nigerian music industry. She started a management company (323 Entertainment) alongside her ex-husband, Tunji Balogun (popularly known as Tee Billz) and entered into a partnership with Cecil Hammond’s Flytime Entertainment. A few years later, she signed to Mavin Records and was one of the lead artists on the record label’s compilation album, Solar Plexus and also featured on the memorable Oyi Remix by Flavour N’abania.
Tiwa Savage has since released three studio albums – Once Upon A Time, R.E.D, Sugarcane. Prior to releasing her debut album, she dropped her positively acclaimed single, Kele Kele Loveand has released blazingly hot singles including Eminado, Wanted, Ife wa Gbona, Ma Lo, and several others. She has collaborated with various artists like Wizkid, Patoranking, Reekado Banks, Olamide, to mention a few and became the first African female artist to sign an endorsement deal with Pepsi.
Tiwa Savage has built her brand as an artist to a towering height. She is one of the few top Nigerian singers breaking into the international market at a fast pace. Her experience in the music industry, spanning from her songwriting days to being a backup singer, has proven useful in her career. She has won numerous awards including the MTV Europe Music Awards for Best African Act (the first African female to win the award) amidst scores of nominations. Her fanbase has grown tremendously, making her one of the most followed celebrities in Nigeria (with over 6.6 million followers on Instagram). In 2018, she became the first African female musician to sell out the Indigo O2 in London. Toward the end of the year, she was chosen by Coldplay‘s lead singer Chris Martin alongside Beyonce, Jay Z, Ed Sheeran, as one of the acts to perform at the Global Citizen Festival in Johannesburg to an audience of about 70,000 people. She already has performances lined up at different international festivals for summer 2019 including the UK’s Wireless Festival, Afropunk in Paris and Oh My!Festival in Amsterdam.
Efe Ogbeni and Vanessa Amadi-Ogbonna said after the conclusion of the deal;
“We’re very proud to be a part of this ground-breaking partnership between Tiwa Savage and Universal Music Group. Tiwa is undoubtedly the most hardworking and talented female artist crossing over from Africa to the rest of the world, and UMG has demonstrated its commitment to the continent by placing its formidable machinery behind her amazing career. Partnerships like these symbolize the hopes and dreams of so many talented artists back home in Africa and it is an honor to be the executive producers of her project.”
Also, Adam Granite EVP Market Development, Universal Music Group said;
“We are looking forward to partnering with Tiwa and her team to help her music reach new audiences around the world. As one of Africa’s most successful, influential and dynamic singer-songwriters, Tiwa has truly global ambitions and UMG is committed to helping her in achieving them.”
When she is not killing shows or selling out tours all around the world or setting groundbreaking records, she is a loving mother showering love on her son, Jahmal. She really is a hero.
We are very proud of Tiwa Savage for this astounding achievement and surely, this means a lot for the Nigerian and African sound as well as its creators and aggregators. It particularly means a lot to the African woman as Tiwa Savage continues to represent and break boundaries for women globally.
As Posted by Don Jazzy, he said:
Our darling Tiwatope. We at Mavin would like to say a very big thank you for being such an inspiration to all of us, a friend, a sister. It’s been an epic journey with you and we are very proud of what we have achieved together. As you start this new chapter in your life we want you to know that we are solidly behind you and can’t wait for the world to see what we have always believed you can be. Your jersey as the First Lady of Mavin will forever be yours as we do not intend to fill that position with anyone else. We love you from the bottom of heart and pray GOD’s blessings continue to follow you. Amennnn. #Mavin@tiwasavage
When I got pregnant I was nervous to tell you so I decided to tell you at the airport when we were traveling for a show. I figured you couldn’t really say much in a public place 🤣🙈 but then you told me you already knew and had already been thinking of a plan to keep my brand going while I took some time out. I was shocked because you weren’t phased by the news, you had already started making plans. I recorded the RED album while I was heavy and I would fall asleep during sessions and you and the whole team would crash in the studio right there with me till I woke up again and was ready to finish recording. There was nothing you would hear about me that ever made you mad, no outfit was too crazy, no headline was too controversial for you to handle no crazy outburst no nothing. If I said today wasn’t emotional for me I would be LYING. Please promise me that our relationship will never change. I only want to make you proud of me. Not every super hero has an S on their chest. You are my superhero DON DORO BUCCI. 7 years, 7 the number of perfection. I LOVE YOU ALWAYS AND FOREVER. Mavin 4life #DiaFada 💪🏽🙏🏼❤️
‘How Funke Akindele changed my life in 2019’ – Nkechi Blessing
Nollywood actress, Nkechi Blessing Sunday has recounted on how movie producer, Funke Akindele Bello changed her life in 2019.
The beautiful light skinned controversial actress whilst counting her blessing of last year stated that her biggest highlight was being given the opportunity to work on Akindele’s newest project.
In what appears to be an appreciation post, Nkechi via her Instagram page said;Audio: Listen to this beautiful track (Kayode – Pemi Lori Ago)
“The year won’t pass by without me pointing out my biggest highlight of 2019….Meeting and working with the very best in the game Mr and Mrs Bello @jjcskillz @funkejenifaakindele …..Thank you for giving me the opportunity to feature in the biggest YouTube Series ever @officialaiyetorotown ….That Series gave me a different And Special Audience,that even right here in the United States anywhere I go,the only name I hear people call me is MAMA Chichi i wanna use this medium to say a very big THANK YOU…May God always meet you at the point of your needs This small girl is for ever grateful …And to Everyone who touched my life and career positively,God bless you too…Happy New Year In Advance”
It’s becoming clearer by the day that my fellow celebs don’t like me – MI Abaga
Nigerian Rapper, M.I Abaga has taken to social media to call attention to what he perceives as not being liked by his colleagues in the Entertainment industry.
M.I shared on twitter that it’s started dawning on him that his fellow celebs don’t like him.
He has made a proclamation that seems to suggest that he is not loved by industry.
Sharing the sad story on Twitter MI noted that it recently dawned on him that his fellow celebrities do not like him.
Regardless of the resentment shown him by folks, he indicated that he is unfazed and is focused on positivity.
He stated this in response to a tweet from a twitter user which reads;
“I think your fellow celeb/artist don’t like you that much and they took every opportunity to show it. Like the AKA n Wiz issue. They came for you and you took an L e.g sliding in VEC DM”.
MI replied thus ;
This is becoming clearer by the day! Don’t really care though!!! Positive vibes only
I been think say you drop this accent for 2019? – DJ Spinall mocks Tekno’s accent (Watch Video)
Nigerian popular disc jockey and the CEO of The Cap Music, DJ Spinall has taken to social media to drag singer, Tekno for allegedly using a fake accent.
The ‘Skeletun’ crooner had shared a video wishing his fans a happy new year with a promise to release new songs.
In the video, the Cartel Music boss could be heard speaking in a foreign accent and DJ Spinall didn’t hesitate to call him out, stating that he thought he dumped his fake accents in 2019.
See The Video And Comment Below:
MUSIC2 years ago
CDQ – Werey Yo
MIXTAPE1 year ago
HOT MIXTAPE!!! NotJustNG Ft. DJ Young Q – Best Of Burna Boy & Nasty C (2018 Edition)
Entertainment1 year ago
10 Most Popular Artistes In Nigeria (Photos)
MUSIC2 years ago
VJ Adams – Bless My Way Ft. Mr Eazi
Sport news7 months ago
AFCON: Algerian coach Confident Of Win Over Nigeria In Semi-final Clash
Sport news6 months ago
JUST IN! Crystal Palace Boss Speaks On Zaha Leaving For Arsenal
MUSIC5 months ago
Medina – Gospel Ghetto
MUSIC6 months ago
Fresh Boy – I Don Tire For Poverty